Experienced Marketing Consultant with a demonstrated history of working in the marketing and advertising industry. Skilled in Search Engine Optimization (SEO), Advertising, E-commerce, Strategic Planning, and Marketing Strategy. Strong business development professional graduated from Belmont University.

All published articles are listed below.

Articles

A close up of a phone in a woman's hands as she scrolls social media.
Tech

Why Social Media Alone Isn’t Cutting It: Leveling Up with Layered Marketing

Let’s set the scene: You’ve dedicated hours to crafting the perfect post, uploaded it to Facebook or Instagram, and…crickets. Maybe…

A happy man in glasses and a denim shirt points to a frowning man in a plaid shirt, demonstrating the difference between a business that has a crisis-proof digital marketing strategy during economic shifts and one that does not.
Tech

How To Crisis-Proof Your Digital Marketing Strategy

The past few years have thrown digital marketers into a whirlwind of economic shifts, tech breakthroughs, and changing customer expectations.…

Two women hold up cloud shaped art pieces featuring icons from some of the best digital ad platforms for businesses, including YouTube, Instagram, and Facebook.
Business

The Best Digital Ad Platforms for Businesses in 2025: Mediaura’s Guide

When it comes to digital advertising, every platform has its strengths—but not every platform is right for every business or…

A photo illustration of a group of people in businesswear creating a Digital Marketing poster.
Tech

Why Digital Is A Reliably Cost-Effective Marketing Strategy

Let’s face it: in today’s economy, every dollar you spend on advertising has to work overtime. Gone are the days…

A black and white graphic featuring the Threads logo.
Business

Threads Advertising: A New Opportunity on the Horizon

At Mediaura, we’re always exploring cutting-edge ways to help our clients grow their businesses. That’s why we’re keeping a close…

A woman with glittery nails works on a poster highlighting website needs for design, including tools and ideas.
Tech

The Ultimate Guide to Building a Website: What You Need and What You Can Skip

In today’s digital age, having a website is crucial for any business or individual looking to establish an online presence.…

Computer coders at work, working on how to increase PPC and Meta Advertising power with quantum computing.
Tech

Unlocking the Potential of Quantum Computing in PPC and Meta Advertising: Expert Targeting with Mediaura

Quantum computing is poised to revolutionize the digital advertising landscape, particularly in Pay-Per-Click (PPC) and Meta advertising. While quantum computing…

Woman works on laptop, calculating the impact of increasing her digital ad budget.
Business

The Rise of Digital Advertising: Why Now is the Time to Invest

The digital advertising landscape is experiencing unprecedented growth, with digital ad spending projected to continue its upward trajectory in the…

viral
Business

Lessons Learned From Going Viral

I’ve experienced firsthand the exhilarating and sometimes overwhelming experience of going viral on the internet. While viral social content can…

review
Business • Tech

Navigating the FTC’s New Ban on Fake Reviews: What It Means for Your Business 

In the ever-evolving landscape of digital marketing, staying informed about regulatory changes is crucial. The Federal Trade Commission (FTC) has…

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