With 25+ years in the digital landscape, I lead Mediaura, a results-driven agency specializing in digital marketing and website design for the Food & Beverage, Spirits, B2B, and Healthcare sectors with expertise in scaling multi-unit operations.
As a passionate digital strategist, I help businesses achieve their goals via innovative marketing solutions and high-converting web design. My team and I excel in:
Performance-Based Digital Marketing Campaigns
AI Search + SEO
Website Design That Converts
Marketing Automation
I’ve partnered with diverse clients throughout my career to help them navigate the ever-evolving digital world and maximize their online presence. I’m dedicated to pioneering industry trends and leveraging the latest technologies to deliver exceptional results.
I’m always seeking new challenges and opportunities to innovate in digital marketing.
All published articles are listed below.
Articles
What To Avoid When Hiring A Digital Marketer
When businesses are looking to hire a digital marketer, they often make this common mistake: They think they need someone…
Common Marketing Mistakes: Not Monitoring Ad Campaigns
After investing considerable time and resources into creating an ad campaign, the last thing you want is for it to…
Audience Targeting 101: Two Groups You HAVE To Market To
If you want your digital marketing campaigns to succeed, there is one thing you must master: audience targeting. Without it,…
Google’s Smart Bidding Exploration: What Mediaura Clients Need to Know About the Next Era of AI-Driven Search Advertising
Google’s latest innovation, Smart Bidding Exploration, represents the biggest leap in automated bidding for Search campaigns in over a decade.…
Muvera, Google’s New Algorithm, and the Future of SEO & AEO: What It Means for Mediaura Clients
If you’ve been following the latest in search technology, you may have seen Google’s announcement of the Muvera algorithm update.…
Marketing During Economic Uncertainty: Lessons Learned
Economic uncertainty is on everyone’s mind in 2025. Many businesses are asking if now is the time to pull back…
New Ad Features from TikTok World 2025
TikTok’s 2025 Updates: What They Mean for Brands—and How Mediaura Makes Them Work for You As CEO of Mediaura, I’m…
The Latest Google Algorithm Update Is Helping SEO For This Industry
If you have been following search engine trends, you may have heard that SEO was on the decline. Many experts,…
Building Your Own Website? Avoid These Mistakes
Building your own website can save you some money, but it can also cause you headaches. Building a good website…
Elevating Digital Performance: Mediaura Embraces AVIF Image Compression with LiteSpeed
Mediaura is thrilled to announce full support for the AVIF image format alongside WebP through LiteSpeed’s advanced optimization tools, now…