Tech

Brand managers should be rejoicing now that Instagram, a Facebook-owned company, has finally made it quick and easy to switch between multiple accounts. Starting this week, there is no more need to incessantly log in […]

Timing is everything, right? Well, maybe not everything, but it definitely matters when it comes to getting subscribers to open your emails. So when is the right time to send out newsletter emails? This topic

Apple has offered eight years of upgrades and over this span of time, we’ve come to expect certain things with iOS updates. New apps, different wallpaper, a couple marquee features and a host of minor

Last Friday, members of the Mediaura team attended the Facebook Boost Your Business Event to learn more about the best Facebook advertising techniques. This three-hour seminar was held at The Grand in New Albany, Indiana

That’s a great analogy from the founder and leader of Mediaura, Andrew Aebersold. It really is applicable once you consider how many organizations could do it internally, except, who has the time to keep up

In 2015, the competition for visibility in search results is fiercer than ever before. Along with search engine optimization, pay-per-click marketing can garner real estate for your brand on results pages. The straightforward nature of

It’s not news to anyone that advertisements are running the show on Facebook these days. If you check Facebook on a fairly regular basis, you’ve surely come across ads that seem suspiciously directed at you.

Mobile success is a matter of capturing mobile moments. Whether it’s the moment when you set out on a run and want to know if it’s going to rain or the moment you see the

Most business owners understand the value of having good content on their websites and blogs, but the importance of selecting a good web host often takes a backseat. As a business, big or small, you

Social media platforms have continued to emerge and evolve over time, which causes changes in the way consumers engage with brands. Keeping up with the latest social media trends can be daunting, and in today’s